‘Liverpool Calling – And the Results Are In’ was a special one-day event on Thursday 26 October at ACC Liverpool that revisited the city’s Eurovision journey and celebrated what was achieved.

3.25pm – 4.15pm: The Impact of Major Events on Cities (Session 8)

Major events have the power to transform cities. From the influx and energy of new visitors driving the economy to the long-term development and profiling opportunities offered through legacy… but is there a cost?

This session explored the peaks and troughs of a host city status from those who understand it best and took a closer look at the all-important relationship between the host city local authority and the event.


Hosted by Jane, Lady Gibson OBE – Chair, Spirit of 2012

Claire McColgan CBE – Director of Culture Liverpool

Martin Green CBE – Chief Creative Officer of UNBOXED and Birmingham 2022 Commonwealth Games

Shanaz Gulzar – Creative Director of Bradford 2025

Francesca Hegyi OBE – Executive Director of The Edinburgh International Festival

Emma Beverley – Director of Programmes, Leeds 2023

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