Susan Finnegan, Head of Commercial & Marketing

As Head of Commercial and Marketing for Culture Liverpool, Susan is an award-winning professional and key member of the team behind Liverpool’s 2008 European Capital of Culture celebrations with extensive knowledge of brand activation across both the commercial and events sector covering high profile sport, maritime and music events.

Over 13 years’ experience of working with 100+ high profile sponsor and partner brands, key global artists, musicians and athletes; forming successful commercial client partnerships and generating over £20M in both cash and in-kind/contra to the organisation through sponsorship and media partnerships.

A highly organised, personable, self-motivated and enthusiastic professional with the experience and ability to encourage, motivate and engage staff creating a strong commercial team dynamic.

Key Achievements

•Managing all areas of commercial activity for Culture Liverpool and the City of Liverpool – the team behind Liverpool’s 2008 Capital of Culture Celebrations – a fast pace, high profile commercial environment.

•Commercial Manager – Giant Spectacular 2014 ‘Memories of August 1914’ – 1million visitiors

•Commercial Manager for Liverpool International Music Festival; Europe’s Largest Urban City Music Festival (2013) – 150,000 visitors generating £3m for the local economy and media impact of £15.7m

•Event and Commercial Manager for HUB Festival; UK’s Largest Free Action Sports and Music Festival (2007-2012) – 20,000 visitors generating £800K for the local economy

•Deputy Event Manager for the Liverpool’s 2008 Capital of Culture Opening Ceremony – 320,000 visitors of visitors generating £2.5m for the local economy and media impact of £20.2m

•Writing the organisations first commercial brochure ‘Liverpool – Local Reach. National Appeal. A Global Stage’ printed Dec 2012.

•Producing Liverpool’s first digital mapping projections celebrating the 100 Anniversary of the iconic Royal Liver Building attracting 60,000 visitors.

Get Involved

If you are interested in becoming a commercial sponsor, then you can connect with Susan today:

E: [email protected]

T: 0151 233 0173

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